Internet Business Models (MKT6322.0G1)

Course Description:

Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution chains and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations.

Prerequisites: MKT6301 or consent of instructor.

Instructor: B.P.S. Murthi

Email:murthi@utdallas.edu

Web Page: http://som.utdallas.edu/includes/apps/facultyResearch/facultyOutput.php?id=98

Course Materials:

Please refer to the UT Dallas Bookstore or Off-Campus Books for information on texts needed for this course.

Proctored Exam: Yes

Syllabus: View course syllabus in UTD Syllabus Repository