Introduction to Marketing Management (MKT6301)

Course Description:

Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions.

Instructor: Nanda Kumar

Email: nkumar@utdallas.edu

Web page: http://som.utdallas.edu/includes/apps/facultyResearch/facultyOutput.php?id=97

Course Materials:

Please refer to the UT Dallas Bookstore or Off-Campus Books for information on texts needed for this course.

Proctored Exam: No

Syllabus: View course syllabus in UTD Syllabus Repository