Marketing Conference 2008
February 21-23, 2008
The University of Texas at Dallas
800 West Campbell Road,
Richardson,
TX 75080-3021
Phd Students: Click here for RegistrationOthers: Click here for Registration
Sponsored by:
INFORMS Society for Marketing Science
School of Management,
The University of Texas at Dallas
The Marketing Group at The University of Texas at Dallas is organizing a marketing conference that intends to foster high quality research in quantitative approaches to Marketing. This is the second time we are hosting this conference after the successful inaugural event held last year.
The theme of the conference will be Research Frontiers in Marketing Science. Papers that employ quantitative methods to solve marketing issues are sought. Some specific topics of interest are:
- Modeling consumer choice
- New Product and Diffusion
- Advertising and Promotions
- Short term and long term responses to other marketing mix activities
The conference will be held in the state-of- the-art School of Management building at The University of Texas at Dallas, Richardson, Texas. Presentations will begin the afternoon of February 21 (Thursday) and end in the afternoon on February 23 (Saturday). We plan to have one track so that there will be a greater interaction among the researchers. There will be a discussant for each paper. Presentation time for each paper will be 50 minutes followed by a discussant’s 10 minute presentation. The conference goal is not only to provide a forum for a stimulating exchange of ideas but also to foster the development of PhD students who will be allowed to participate in the conference free of charge.
Submission of papers: Researchers interested in presenting a paper at the conference should submit the paper or abstract to murthi@utdallas.edu by November 1, 2007. Papers to be presented will be selected by the selection committee based on contribution to marketing science and relevance to one or more of the above mentioned areas. Presenters will be notified by December 31, 2007. Some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by February 1, 2008.
Registration: The registration fee for the conference is $250, which will cover all meals. Details on registration procedures will be forthcoming at a later date.
Phd Students: Click here for Registration
Others: Click here for Registration
Hotel Information
A block of rooms have been reserved at the Radisson Hotel for a special conference rate of $85.00 per night. These rooms will go fast, so please book early. You may call the hotel and use the code “engine” to get the special rate. If you are unable to get the special rate, please send an email to murthi@utdallas.edu
Radisson Hotel Dallas North - Richardson
1981 N. Central Expressway
Richardson, TX 75080
(972) 644-4000
Hotel Map
A nearby hotel that can also be contacted is:
The Richardson Hotel
701 East Campbell Road
Richardson, TX 75081
(866) 593-6300
| Organizing Committee | Selection Committee |
|---|---|
| B.P.S. Murthi | Brian Ratchford |
| Nanda Kumar | Donald Lehmann |
| Yuanping Ying | James Hess |
| B.P.S. Murthi |
