Explore the UT Dallas BS in Marketing Degree Plan
The Bachelor of Science in Marketing at the Naveen Jindal School of Management requires 120 semester credit hours to complete the program. For the latest information about academic degree plans, course catalogs and course information please visit the BS in Marketing page of the UT Dallas Undergraduate Catalog for the most updated details.
View Degree PlanDegree Plan Highlights – Master’s in Marketing
“SCH” indicates “semester credit hours.
4Years
Time to Completion
*These details apply to the most recent catalog. Catalogs from previous years are available online at the main UT Dallas Catalog page. Please contact the JSOM Academic Advising Office if you have further questions. See catalog for course requirements.
Student Testimonials
Lauren Sparger, BS’20
Sports Marketing Graduate Program, Red Bull
During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.
Ana Corona, BS’16
Assistant Brand Marketing Manager, Daltile
I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team.
Jo-Annie Au, BS’20
Class of 2020
Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Rebecca Sollars, BS’20
B2B Client Solutions Executive, AT&T
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Amber Quach, BS’20
Class of 2020
The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Kyana Shamloo, BS’15
Product Marketing Manager, Freeman Company
I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects.
Brandon Borick, BS’20
Class of 2020
The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs.
Musa Ato, BS’12
Managing Director, Adolfin Group
The UTD Marketing program was my foundation in crafting the League of Rebels brand.
Varika Pinnam, BS’20
Class of 2020
I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Tim Nguyen, BS’19
Sales Development Associate, WESCO Distribution
The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path.
Matthew Hong, BS’20
Associate I, Analyst Development Program at Liberty Mutual Insurance
The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Christian de Lara, BS’17
Enterprise Business Development Representative, Salesforce
I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand.
Resource Articles
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Chat with the JSOM Question Desk.
Our Question Desk service is available Monday-Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:
- Who to contact to get information about degree plan and course registration?
- Where to find information about academic policies?
- How to sign up for an internship?
- How to contact the program, a director or a faculty member?
- And more…
Bachelor’s in Marketing Blogs & News
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
Student Spotlight: Sabrina Castillo
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
Recent Jindal School Graduate Named to Selective Postgraduate Program
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference
Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
Student Spotlight: Saher Lakhani
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
JSOM Internship Expo Creates Opportunities for Students and Employers
The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.
Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.
Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum
Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she already is working on new ideas.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Sales Program Earns High Honors at First International Competition
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
UT Dallas, Jindal School Featured Prominently on List of Young Innovators
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Ready to start your undergraduate application?
Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.
How to Apply