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M.S. in Management and Administrative Science: Electronic Commerce Concentration

Every organization will increasingly use the Internet as an integral component of their overall strategy in coming years. This concentration focuses on business models and processes that are part of electronic commerce.

With a focus on both strategy and technology, the program is designed to give students a solid understanding of the issues pertaining to use of the Internet as a marketing tool. Topics include database management systems, web design and development, and Internet business models.

The curriculum covers issues relevant to pure Internet-based firms as well as traditional firms moving to Internet-based delivery of products and services.

Electronic Commerce (15 hours)

  • MIS 6326 Database Management Systems
  • MKT 6301 Introduction to Marketing Management
  • MKT 6322 Internet Business Models
  • MIS 6352 Web Systems Design and Development
  • MKT 6323 Database Marketing