List of Published Works

The School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years is provided here.

Please make a selection:

• Published Works for All Academic Areas
• Published Works, Accounting and Information Management
• Published Works, Finance / Managerial Economics
• Published Works, Information Systems
• Published Works, Operations Management
• Published Works, Marketing
• Published Works, Organizations, Strategy and International Management

Bruce, Norris
Marketing
"Pooling and forgetting effects in multi-theme advertising: Tracking the ad-sales relationship with particle filters." Marketing Science. Forthcoming.

Bruce, Norris
Marketing
"Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship." With B.P.S. Murthi and S. Majumdar. Marketing Science. 26:2 (2007): 179-195.

Bruce, Norris
Marketing
"Enabling the willing: Consumer rebates for durable goods." With P. Desai and R. Staelin. Marketing Science. 25:4. (2006): 350-366.

Bruce, Norris
Marketing
"Trade Promotions of Consumer Durable: Theory and Empirical Evidence." With P.S. Desai and R. Staelin. Journal of Marketing Research. 42:1. (2005):54-66.

Bruce, Norris
Marketing
"Seller rating, price, and default in online auctions." With R. Rao and E. Haruvy. Journal of Interactive Marketing. 18:4 (2004): 37-50.

Bruce, Norris
Marketing
"Feedback Trust and Reputation in Online Pricing." With R. Rao and E. Haruvy. Journal of Interactive Marketing. 18:4. (2004): 37-49.

Haruvy, Ernan:
Marketing
"Inter-organizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions." With S. Jap. Journal of Marketing Research. Forthcoming.

Haruvy, Ernan:
Marketing
"Subgame Perfection in Ultimatum Bargaining Games." With D. Stahl. Games and Economic Behavior. Forthcoming.

Haruvy, Ernan:
Marketing
"Competition Between Auctions." With P.T.L. Popkowski Leszczyc, O. Carare, J. Cox, E. A. Greenleaf, W. Jank., S. Jap., Y.-H. Park and M. H. Rothkopf. Marketing Letters. Forthcoming.

Haruvy, Ernan:
Marketing
"Open Source Development with a Commercial Complementary Product or Service." With S. Sethi and J. Zhou. Production and Operations Management. Forthcoming.

Haruvy, Ernan:
Marketing
"Competition with Open Source as a Public Good." With S. Sethi and R. Zhang. Journal of Industrial and Management Optimization. 4:1. (2008): 199-211.

Haruvy, Ernan:
Marketing
"Level-n bounded rationality and dominated strategies in normal form games." With D. O. Stahl. Journal of Economic Behavior and Organization. 66:2. (2008): 226-232.

Haruvy, Ernan:
Marketing
"Level-n bounded rationality in two-player two-stage games." With D. O. Stahl. Journal of Economic Behavior and Organization. 65:1. (2008): 41-61.

Haruvy, Ernan:
Marketing
"Social Distance and Reciprocity: An Internet Experiment." With G. Charness and D. Sonsino. Journal of Economic Behavior and Organizations. 63:1. (2007): 88-103.

Haruvy, Ernan:
Marketing
"The Impact of Prior Choices on Subsequent Valuations." With E. Ofek and M. Yildiz. Managmeent Science. 53:8. (2007): 1217-1233.

Haruvy, Ernan:
Marketing
"Traders' Expectations in Asset Markets: Experimental Evidence." With Y. Lahav and C. Noussair. American Economic Review. 97:5. (2007): 1901-1920.

Haruvy, Ernan:
Marketing
"A Comparison of Buyer-Determined and Price-Based Multi-Attribute Mechanisms." With R. Engelbrecht-Wiggans and E. Katok. Marketing Science. 26. (2007): 629-641.

Haruvy, Ernan:
Marketing
"The Effect of Variability in Price on Consumer Brand Choice." With B. P. S. Murthi and H. Zhang. Review of Marketing Science. 5:4. (2007)

Haruvy, Ernan:
Marketing
"Equilibrium selection and bounded rationality in symmetric normal form games." With D. O. Stahl. Journal of Economic Behavior and Organization. 62:1. (2007): 98-119.

Haruvy, Ernan:
Marketing
"Equilibrium Selection and the Role of Information in Repeated Matching Markets. With U. Unver. Economic Letters. 94. (2007): 284-289.

Haruvy, Ernan:
Marketing
"Hierarchical Thinking and Learning in Rank Order Contests." With O. Carare and A. Prasad. Experimental Economics. 10:3. (2007): 305-316.

Haruvy, Ernan:
Marketing
"The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation." With S. Chakravarty and F. Wu. Global Business and Economics Review. 9. (2007): 151-169.

Haruvy, Ernan:
Marketing
"Risk Aversion and Under-hedging." With T. U. B. Shavit. Journal of Economics and Business. 59:3. (2007): 181-198.

Haruvy, Ernan:
Marketing
"Other-Regarding Preferences: Egalitarian Warm Glow, Empathy, and Group Size." With D. Stahl. Journal of Economic Behavior and Organization. 61:1. (2006): 20-41.

Haruvy, Ernan:
Marketing
"The Effect of Bubbles and Crashes in Experimental Spot Asset Markets." With C. Noussair. Journal of Finance. 61. (2006): 1119-1157.

Haruvy, Ernan:
Marketing
"Variable Pricing in Oligopoly Markets." With F. Bass and E. Haruvy. Journal of Business. 79:6. (2006): 2789-2809.

Haruvy, Ernan:
Marketing
"Freeware as a Competitive Deterrent." With A. Prasad. Information Economics and Policy. 17:4. (2005): 513-534.

Haruvy, Ernan:
Marketing
"Generality and the Role of Descriptive Learning Models." With I. Erev. Journal of Mathematical Psychology. 49:5. (2005): 35-371.

Haruvy, Ernan:
Marketing
"Optimal Firm Contributions to Open Source Software: Effects of Competition, Compatibility and User Contributions." With R. Zhang, A. Prasad and S. Sethi. Optimal Control and Dynamic Games: Applications in Finance, Management Science, and Economics-Essays in Honor of Suresh Sethi (Advances for Computational Management Science Series). Chrisophe Deissenberg and Richard Hartl. Kluwer. 2005.

Haruvy, Ernan:
Marketing
"Strategic Implications of the Inverse Relationship between Price Variability and Customer Price Sensitivity." W. F. Bass and A. Prasad. Forthcoming in the Journal of Business. 2005.

Haruvy, Ernan:
Marketing
"The Dynamics and Unique Characteristics of the Law Clerk Matching: An Experimental Investigation." With A. Roth and U. Unver. Journal of Economic Dynamics and Control. 30. (2005):457-486.

Haruvy, Ernan:
Marketing
"Adaptive Portfolio Allocation with Options." With U. Benzion and T. Shavit. Journal of Behavioral Finance. 5:1. (2004): 43-56.

Haruvy, Ernan:
Marketing
"Deductive versus Inductive Equilibrium Selection: Experimental Results." With D. Stahl. Journal of Economic Behavior and Organization. 53:3. (2004): 319-331.

Haruvy, Ernan:
Marketing
"The inefficiency of splitting the bill." With U. Gneezy and H. Yafe. Economic Journal. 114:495. (2004): 265-280.

Haruvy, Ernan:
Marketing
"Seller Rating, Price, and Default in Online Auctions." With R. Rao and N. Bruce. Journal of Interactive Marketing. 18:4. (2004): 41-50.

Haruvy, Ernan:
Marketing
"Software Piracy: Market penetration in the Presence of Network Externalities." With A. Prasad and V. Mahajan. Journal of Business. 77:2. (2004): 81-107.

Haruvy, Ernan:
Marketing
"Bargaining Under a Deadline: Evidence from the Reverse Ultimatum Game." With U. Gneezy and A. Roth. Games and Economic Behavior. 45:2. (2003): 347-368. 2003, 45(2): 347-368

Haruvy, Ernan:
Marketing
"Harvesting Altruism in Open Source Software Development." With A. Prasad and S.Sethi. Journal of Optimization Theory and Applications. 118:2. (2003):381-416.

Haruvy, Ernan:
Marketing
"Altruism, Equity and Reciprocity in a Gift-Exchange Experiment: An Encompassing Approach." With G. Charness. Games and Economic Behavior. 40:2. (2002): 203-231.

Haruvy, Ernan:
Marketing
"Aspiration-based and Reciprocity-based Rules in Learning Dynamics for Symmetric Normal-Form Games." With D.O. Stahl. Journal of Mathematical Psychology. 46:5: (2002): 531-553.

Haruvy, Ernan:
Marketing
"Frequent Probabilistic Punishment in Law Enforcement." With O. Perry and I. Erev. Economics of Governance. 3:1. (2002): 71-86.

Haruvy, Ernan:
Marketing
"Identification and Testing of Modes in Beliefs." Journal of Mathematical Psychology. 46:1. (2002): 88-109.

Haruvy, Ernan:
Marketing
Reinforcement Learning and the Prevention of Data Catastrophes." With E. Yehiam and I. Erev. Journal of Managerial Psychology. 17:7. (2002): 599-611.

Kumar, Nanda
Marketing
"Price competition with repeat, loyal buyers." With E.T. Anderson. Quantitative Marketing and Economics. 5:4. (2007): 333-359.

Kumar, Nanda
Marketing
"On Manufacturers Complementing the Traditional Retail Channel with a Direct Online Channel." With R. Ruan. Quantitative Marketing and Economics. 4:3. (2006): 289-323.

Kumar, Nanda
Marketing
"Using basket composition data for intelligent supermarket pricing." With N. Kumar. Marketing Science. 25:2 (2006): 188-199.

Kumar, Nanda
Marketing
"On Customized Product, Standard Products and Competition." With N. Syam. Marketing Science. 25:5. (2006): 525-537.

Kumar, Nanda
Marketing
"Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs." With E. Anderson and S. Rajiv. Journal of Economic Theory. 6:1. (2004): 177-186.

Murthi, B.P.S.
Marketing
"When old is gold: The role of business longevity in risky situations." With P. Desai and A. Kalra. 72:1: (2008): 95-107.

Murthi, B.P.S.
Marketing
"The effects of centrality and distinctiveness on the usage of co-promotions." With H. Yilmaz and A. Kirmani. Association for Consumer Research Conference. Duluth, Minnesota: 2008.

Murthi, B.P.S.
Marketing
"Acquisition, Affinity and Rewards - Do they stay or do they go?"  With E. Steffes and B.P.S. Murthi.  Forthcoming in Journal of Financial Services Marketing. (2008).

Murthi, B.P.S.
Marketing
"The effect of variability in price on consumer brand choice." With B. Zhang and E. Haruvy. Review of Marketing Science. 5:4. (2007).

Murthi, B.P.S.
Marketing
"The impact of racial diversity on intermediate and long term performance: The moderating role of environmental context." With O. Richard and K. Ismail. Strategic Management Journal. 28:12. (2007): 1167-1266.

Murthi, B.P.S.
Marketing
"Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship. With N. Bruce, F. Bass and S. Majumdar. Marketing Science. 26:2. (2007): 179-195.

Murthi, B.P.S.
Marketing
"Asymmetric effects of dynamic usage behavior on duration in subscription based online service." With H.F. Dover. Journal of Interactive Marketing. 20:3-4. (2006):5-15.

Murthi, B.P.S.
Marketing
"The role of the management sciences in research on personalization." With S. Sarkar. Management Science. 49:10. (2003): 1344-1362.

Prasad, Ashutosh
Marketing
 "Integrated Marketing Communications in Markets with Uncertainty and Competition." With S.P. Sethi. Automatica. Provisionally accepted.

Prasad, Ashutosh
Marketing
"Cooperative Advertising and Pricing in a Stochastic Supply Chain: Feedback Stackelberg strategies." With X. He and S. P. Sethi. Production and Operations Management. Forthcoming.

Prasad, Ashutosh
Marketing
"Optimal Advertising and Pricing in a New-Product Adoption Model." With S.P. Sethi and X. He. Journal of Optimization Theory and Applications. Forthcoming.138:3.

Prasad, Ashutosh
Marketing
"Building Brand Awareness in Dynamic Oligopoly Markets." With P.A. Naik and S.P. Sethi. Management Science. 54:1. (2008): 129-138.

Prasad, Ashutosh
Marketing
"Competition with Open Source as a Public Good." With E. Haruvy,  S.P. Sethi and R. Zhang. Journal of Industrial and Management Optimization. 4:1. (2008): 199-211.

Prasad, Ashutosh
Marketing
"What can grocery basket data tell us about health consciousness?" With A. Strijnev and Q. Zhang. Accepted in International Journal of Research in Marketing. (Special Issue on Health and Marketing.) (2008).

Prasad, Ashutosh
Marketing
"A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels." With X. He, S.P. Sethi and G.J. Gutierrez. Journal of Systems Science and Systems Engineering. 16:4. (2007): 385-413.

Prasad, Ashutosh
Marketing
"Hierarchical Thinking and Learning in Rank Order Contests." With O. Carare and E. Haruvy. Experimental Economics. 10:3. (2007): 305-316.

Prasad, Ashutosh
Marketing
"Lead Time and Price Quotation Management for Service Providers." With K. Stecke and X. Zhao. INFORMS International Conference. Puerto Rico: July 8-12, 2007.

Prasad, Ashutosh
Marketing
"Website Traffic Claims and Internet Advertising." With B. K. Mishra.  2nd Workshop on Game Theory in Marketing. Montreal, Canada: June 4-6 2007.

Prasad, Ashutosh
Marketing
"Minimizing Retail Shrinkage due to Employee Theft." With B. K. Mishra. International Journal of Retail and Distribution Management. 34:11. (2006): 817-832.

Prasad, Ashutosh
Marketing
"The Ratio of Internal and External Marketing Communications in New Product Introduction." With B.K. Mishra and R.A. Peterson. Marketing Science Conference. Pittsburgh, PA: June 8-10, 2006.

Prasad, Ashutosh
Marketing
"Variable Pricing in Oligopoly Markets." With F. Bass and E. Haruvy.  Journal of Business. 79:6. (2006): 2789-2809.

Prasad, Ashutosh
Marketing
"Advertising Competition with Market Expansion for Finite Horizon Firms." With F. M. Bass, A. Krishnamoorthy and S. P. Sethi. Journal of Industrial and Management Optimization. 1:1. (2005):1-19.  

Prasad, Ashutosh
Marketing
"Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information." With B. K. Mishra. Marketing Science. 24:3. (2005): 490-497.

Prasad, Ashutosh
Marketing
"Freeware as a Competitive Deterrent." With E. Haruvy. Information Economics and Policy. 17:4. (2005): 513.534.

Prasad, Ashutosh
Marketing
"Generic and Brand Advertising Strategies in a Dynamic Duopoly." With F. M. Bass, A. Krishnamoorthy and S. P. Sethi. Marketing Science. 24:4. (2005): 556-568.

Prasad, Ashutosh
Marketing
"Global robust exponential stability analysis for interval neural networks with time-varying delays." With C. Li, X. Liao, and R. Zhang.  Chaos, Solitons and Fractals. 25:3. (2005): 751-757.

Prasad, Ashutosh
Marketing
"Open Source  versus Closed Source: Software Quality in Monopoly and Competitive Markets." With S. Raghunathan, B. K. Mishra and H. Chang. IEEE Transactions on Systems, Man and Cybernetics Part A. 35:6. (2005): 903-918.

Prasad, Ashutosh
Marketing
"Scheduling Sales Force Training: Theory and Evidence." With A. Krishnamoorthy and S. Misra. International Journal of Research in Marketing. 22:4. (2005): 427-440.

Prasad, Ashutosh
Marketing
"Strategic Analysis of Corporate Software Piracy Prevention and Detection." With B. K. Mishra, and T. S. Raghu. Journal of Organizational Computing and Electronic Commerce. 15:3. (2005): 223-252.

Prasad, Ashutosh
Marketing
"Optimal Firm Contributions to Open Source Software." With E. Haruvy, S.P. Sethi and R. Zhang. In Optimal Control and Dynamic Games:  Applications in Finance, Management Science, and Econmics. Netherlands: Springer. (2005).

Prasad, Ashutosh
Marketing
"How many Pirates should a Software Firm Tolerate? An Analysis of Piracy Protection on the Diffusion of Software." With V. Mahajan. International Journal of Research in Marketing. 20:3. (2004): 337-353.

Prasad, Ashutosh
Marketing
"Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry." With B. K. Mishra. Marketing Science. 23:1. (2004): 21-28.

Prasad, Ashutosh
Marketing
"Competitive Advertising under Uncertainty: A Stochastic Differential Game Approach." With S. P. Sethi. Journal of Optimization Theory and Applications. 123:1. (2004): 163-185.

Prasad, Ashutosh
Marketing
"Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry." With B. Bronnenberg and V. Mahajan. Review of Marketing Science. 2:1. (2004): 1-20.

Prasad, Ashutosh
Marketing
"The Effect of Piracy on the Market Penetration of Subscription Software." With E. Haruvy, and V. Mahajan. Journal of Business. 77:2S. (2004): 81-107.

Prasad, Ashutosh
Marketing
"Advertising versus Pay-per-View in Electronic Media." With V. Mahajan and B. Bronnenberg. International Journal of Research in Marketing. 20:1. (2003): 13-30.

Prasad, Ashutosh
Marketing
"Harvesting Altruism in Open Source Software Development." With E. Haruvy and S. P. Sethi. Journal of Optimization Theory and Applications. 118:2. (2003): 381-416.

Prasad, Ashutosh
Marketing
 "Internal Marketing at Continental Airlines: Convincing Employees that Management knows Best." With E. Steffes. Marketing Letters. 13:2. (2002): 75-89.

Prasad, Ashutosh
Marketing
"Quality and Profits under Open Source versus Closed Source." With B. K. Mishra and S. Raghunathan. International Conference on Information Systems. Barcelona, Spain: 2002.

Rao, Ram
Marketing
"Acquisition, Affinity and Rewards - Do they stay or do they go?"  With E. Steffes and R.C. Rao.  Forthcoming in Journal of Financial Services Marketing. (2008).

Rao, Ram
Marketing
"Dynamic network-based discriminatory pricing." With G. Fruchter and M. Shi. Journal of Optimization Theory and Applications 128:3 (2006): 581-604.

Rao, Ram
Marketing
"Using basket composition data for intelligent supermarket pricing." With N. Kumar. Marketing Science. 25:2 (2006): 188-199.

Rao, Ram
Marketing
"Game Theory: An Overview," in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.

Rao, Ram
Marketing
"Feedback Trust and Reputation in Online Pricing." With R. Rao and E. Haruvy. Journal of Interactive Marketing. 18:4. (2004): 37-49.

Rao, Ram
Marketing
"Seller rating, price, and default in online auctions." With N. Bruce and E. Haruvy. Journal of Interactive Marketing. 18:4 (2004): 37-50.

Rao, Ram
Marketing
"Responding to the pioneer." With D. Vakratsas and G. Kalyanaram. Marketing Letters. 14:3. (2003): 203-216.

Rao, Ram
Marketing
"Consistent Assortment Provision and Service Provision in a Retail Environment." With T. Krishnan and K. Koelemeijer. Marketing Science. 21:1. (2002): 54-73.

Ratchford, Brian
Marketing
"Product form bundling: Implications for marketing of digital products." With N. Koukova and P.K. Kannan. Journal of Retailing. 84:2. (2008): 181-194.

Ratchford, Brian
Marketing
"New product development under channel acceptance." With L. Luo and P.K. Kannan. Marketing Science. 26:2. (2007): 149-163.

Ratchford, Brian
Marketing
"The impact of the internet on consumers' use of information sources for automobiles: A reinquiry." With D. Talukdar and M.S. Lee. Journal of Consumer Research. 34:June. (2007): 111-119.

Ratchford, Brian
Marketing
"Incorporating subjective characteristics in product design and evaluations." With L. Luo and P. K. Kannan. Journal of Marketing Research. 45:2. (2007): 182-194.

Ratchford, Brian
Marketing
"Optimal response to a next generation new product introduction: To imitate or to leapfrog?" With D. Sudharshan and B. Liu. Managerial and Decision Economics. 27:1. (2006): 41-62.

Ratchford, Brian
Marketing
"Chan4Cast: A multi-channel multi-region sales forecasting model and decision support system for consumer packaged goods at Pepsico." With S. Divakar and V. Shankar. Marketing Science. 24:3. (2005): 334-350.

Ratchford, Brian
Marketing
"Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation." With M. Lee, and D. Talukdar, Review of Marketing Research. 2. 2005.

Ratchford, Brian
Marketing
"A Model of Retail Format Competition for Non-durable Goods." With A. Bhatnagar. International Journal of Research in Marketing. 21:1. (2004): 39-59.

Ratchford, Brian
Marketing
"Price Dispersion on the Internet: A Review and Directions for Future Research." With X. Pan and V. Shankar. Journal of Interactive Marketing. 18:4. (2004):116-135.

Ratchford, Brian
Marketing
"Has the Productivity of Retail Food Stores Really Declined?" Journal of Retailing. 79:3. (2003): 171-182.

Ratchford, Brian
Marketing
"On the Efficiency of Internet Markets for Consumer Goods." With X. Pan and V.Shankhar. Journal of Public Policy and Marketing. 22:1. (2003): 4-16.

Ratchford, Brian
Marketing
"The Impact of the Internet on Information Search for Automobiles." With M. S. Lee and D. Talukdar. Journal of Marketing Research. 40:2. (2003): 193-209.

Ratchford, Brian
Marketing
"Can Price Dispersion in Online Markets be Explained by Differences in e-Tailer Service Quality?" With X. Pan and V. Shankar. Journal of the Academy of Marketing Science. 30:4. (2002): 433-445.

Strijnev, Andrei
Marketing
"What Can Grocery Basket Data Tell Us about Health Consciousness?" With A. Prasad and Q. Zhang. International Journal of Research in Marketing. Special Issue on Health and Marketing. Forthcoming.

Strijnev, Andrei
Marketing
"Models of Multi-Category Choice Behavior." With P. B. Seetharaman, S. Chib, A. A. Ainslie, P. Boatwright, T. Chan, S. Gupta, N. Mehta and V. Rao. Marketing Letters. 16:3-4. (2005): 239-254.

Strijnev, Andrei
Marketing
"Model of brand choice with a no-purchase option calibrated to scanner panel data." With S. Chib and P.B. Seetharaman. Journal of Marketing Research. 41:2. (2004): 184-196.

Strijnev, Andrei
Marketing
"Analysis of multi-category purchase incidence decisions." With S. Chib and P. B. Seetharaman. Advances in Econometrics: Econometric Models in Marketing. 16. (2002): 57-92.

Wang, Yu:
Marketing
Mechanism Design and Its Application in Management Science. VDM Verlag. Forthcoming.

Wang, Yu:
Marketing
"The relationship between top trading cycles mechanism and top trading cycles and chains mechanism." With A. Krishna. Journal of Economic Theory. 132:1. (2007): 539-547.

Wang, Yu:
Marketing
"Timeshare exchange mechanisms." With A. Krishna. Management Science. 52:8. (2006): 1223-1237.

Wang, Yu:
Marketing
Organizations, Strategy and International Management

Wu, Fang
Marketing
"The role of strategic flexibility on knowledge exploitation and exploration." With K. Zhou. AMA Winter Marketing Educators' Conference Proceedings. 2008.

Wu, Fang
Marketing
"Linking Boundary Spanners' Capability with a Firm's Relational Capital - A Cross-Cultural Study of Buyer-Supplier Relationship." With C. Zhang and J. Henke.  Academy of International Business (AIB) Conference Proceedings.  Milan, Italy: 2008.

Wu, Fang
Marketing
"Overcoming Export Manufacturer's Dilemma in International Expansion." With R. Sinkovics, S.T. Cavusgil and A.S. Roath. Journal of International Business Studies. 38. (2007): 283-302.

Wu, Fang
Marketing
"The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model." With G. A. Zsidisin and A. Ross. IEEE Transactions on Engineering Management. 54:3, (2007): 576-587.

Wu, Fang
Marketing
"The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation." With S. Chakravarty and E. Haruvy. Global Business and Economics Review. 9:2/3. (2007): 151-169.

Wu, Fang
Marketing
"The Role of Strategic Flexibility on Knowledge Exploitation and Exploration." With K. Zhou. INFORMS/Marketing Science Institute Conference. Singapore: 2007.

Wu, Fang
Marketing
"Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships." With S. T. Cavusgil. Journal of Business Research. 59:1. (2006): 81-89.

Wu, Fang
Marketing
"The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View." With S. Yeniyurt, D. Kim and S. T. Cavusgil. Industrial Marketing Management. 35:4. (2006): 493-504.

Wu, Fang
Marketing
"Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors." With Y. Lee. Marketing Theory. 5:1. (2005): 7-31.

Wu, Fang
Marketing
"Incentives for Open Source Development." With E. Haruvy and S. Chakravarty. AMA Winter Marketing Educators' Conference. Scottsdale, Arizona: 2004.

Wu, Fang
Marketing
"Organizational Capabilities and Firm Survival Strategy in New Product Alliance." With R. Calantone. INFORMS/Marketing Science Institute Conference. Rotterdam, The Netherlands: 2004.

Wu, Fang
Marketing
"Organizational Learning Dilemma and Manufacturer Competitiveness in Channel Relationships." With R. Sinkovics, S.T. Cavusgil and A.S. Roath. AMA Winter Marketing Educators' Conference. Scottsdale, Arizona: 2004.

Wu, Fang
Marketing
"An analysis of e-Business Adoption and its impact on business performance." With V. Mahajan and S. Balasubramanian. Journal of the Academy of Marketing Science. 31:4. (2003): 425-447.

Wu, Fang
Marketing
"Selfish or Unselfish? Examining the Incentive Structure in Open Source Development." With E. Haruvy and S. Chakravarty. INFORMS/Marketing Science Institute Conference. College Park, Maryland: 2003.

Wu, Fang
Marketing
"Manipulating Prize Variability in Under-The-Cap Promotions." With E. Haruvy and I. Irey. AMA Winter Marketing Educators' Conference Proceedings. Orlando, Florida: 2003.

Wu, Fang
Marketing
"Building Partner Reciprocity: the Key to Alliance Success." With S. T. Cavusgil. AMA Winter Marketing Educators' Conference. Orlando, Florida: 2003.

Wu, Fang
Marketing
"Determinants of E-Communication Adoption: The Internal Push versus External Pull Factors." With Y. Lee. Academy of Management Meeting. Seattle, Washington: 2003.

Wu, Fang
Marketing
"Determinants of Firms' Propensity of E-Enabled Communication Adoption: The Internal Push versus External Pull Factors." With Y. Lee. Global Conference on Business and Economics. London, England: 2003.

Wu, Fang
Marketing
"Determinants of Firms' Propensity of E-Enabled Communication Adoption." With Y. Lee. IEEE International Engineering Management Conference Proceedings. 2002.

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