Brian T. Ratchford

Professor, Marketing

Email: btr051000@utdallas.edu
Phone: 972-883-5975

Education:
- Ph.D., University of Rochester 1972
- MBA University of Rochester 1966
- AB Canisius College 1964

Classes:
- MAS 6v05 Retailing and Channels
- MAS 8v05 Marketing PhD Seminars

Current / recent research:
- Impact of Internet on consumer search and retail markets
- Role of human capital in choice of brands and activities
- Price dispersion in Internet and "brick and mortar" retail markets
- Designing new products to assure retailer acceptance