Ashutosh Prasad

Assistant Professor, Marketing

Email: aprasad@utdallas.edu
Phone: 972-883-2027

Home page: http://www.utdallas.edu/~aprasad

Education:
- PhD, Marketing, The University of Texas at Austin, 1999
- MS, Economics, The University of Texas at Austin, 1998

Classes:
BA 3365 Marketing Management
MKT 6211 Marketing Models
MAS 6V05 Marketing Topics Seminar

Current / recent research:
- Advertising versus pay-per-view in electronic media
- Software piracy and its effect on software diffusion
- Software Quality development under Open Source versus Closed Source
- Optimal freeware quality in the presence of network externalities 

Current professional organization(s):
- Member, American Marketing Association
- Member, INFORMS