Program Curriculum
| Module | Topic |
|---|---|
| Module 1: |
Understanding and Managing the Business Enterprise |
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Following an introduction to the course and a brief look at the history of management theories and the evolution of business models, this first module explores the current U.S. business environment. It then examines goals and strategy, the four basic components that make up the management process, basic management skills, and the need to embrace and manage change.
Key topics include: The Concept of Business and Profit; Economics of a Market System; Goals and Strategy, The Management Process, Organizational Structure; Essential Management Tools and Techniques |
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| Module 2: | Organizational Structure of Business |
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Explore the advantages and disadvantages of different organizational forms, effective decision making, the concepts of responsibility and authority, delegation and accountability, and centralization and decentralization. Learn about 21st century organizational concepts such as: the boundaryless organization, the virtual organization and the learning organization.
Types of Organizational Structure, Chain of Command, Decision-Making and Accountability, Classical vs. Radical Contemporary Structural Designs |
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| Module 3: | Quality, Supply Chains and Operational Excellence |
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The fundamental strategy of any organization should drive all activities, and managers must be the masters of strategic implementation. This session focuses on understanding how strategy is applied to operations and explores creating value through improved quality techniques and supply chain management. Key topics include: Operational Planning, Scheduling and Controlling; Value Creation; Quality Improvement Concepts and Tools; Supply Chain Strategy |
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| Module 4: | Managing Information, Communications and Knowledge |
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Technology has revolutionized the way information is stored and shared in organizations. This session explains how organizations can thrive in the Information Age when their processes, structure and technology facilitate the ready flow of information, knowledge and best practices Key topics include: The Value of Organizational Knowledge; Concepts of Information Management; Overview of Systems, Technology and Software, How MIS is Driving New Organizational Designs |
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| Module 5: | Principles of Marketing |
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Marketing impacts all areas of an organization. Managers must fully understand and support the marketing objectives, matching resources to opportunities. This session explains the marketing function: from strategy, through implementation, and down through the sales process. Key topics include: The Marketing Process; Consumer Behavior; The Marketing Mix; Product Development, Pricing, Distribution and Promotion |
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| Module 6: | Employee Motivation, Collaboration and Performance |
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Understanding how behavior affects performance provides managers with the ability to manage their workforce more effectively. For most companies, the success of every initiative undertaken depends largely on the willingness of the workforce to implement it. Therefore, knowing how to influence workers and how to create an environment of “buy in” and collaboration is essential to performance.
Key topics include: Employee Satisfaction and Morale; Motivational Theories; Managerial Styles and Leadership |
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| Module 7: | Principles of Accounting |
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All managers must understand the basics of costs and how costs apply to short-term decision making. This session focuses on understanding and analyzing financial statements. It covers the relationship between costs, volume and profit, using cost estimates in the budgeting process, and evaluates the impact of various accounting systems.
Key topics include: Accounting Concepts; Financial vs. Managerial Accounting; Financial Statements, Budgeting |
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| Module 8: | Ethics, Diversity and Human Resource Management |
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The organization’s human capital can be its greatest asset, or greatest liability. The manager plays a key role in interpreting the values of the organization. Participants learn how to reinforce the positive organizational environment that promotes growth and productivity. A case study-based approach helps to apply these concepts in today’s increasingly diverse and heavily regulated organizations.
Key topics include: Workplace Ethics; Stakeholder and Social Responsibility; HR Management and Labor Relations |
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| Module 9: | Fundamentals of Finance |
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This session examines the foundations of the economic analysis of business problems. It includes the theoretical and procedural considerations in the administration of the finance function. It explores the principals of money, finance, securities and risk.
Key topics include: Financial Systems; Securities and the Markets; Risk Management |
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| Module 10: | The Global Perspective (Followed by Graduation Reception & Celebration) |
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We live in an ever-shrinking world. Today’s effective managers must continually “think globally and act locally.” This overview of international business discusses the impact of increased international trade, the dynamics of globalization, and the social, economic and legal differences that are involved with doing business abroad.
Key topics include: The World Marketplace; International Business Management; Avoiding or Overcoming Barriers to International Trade; Social, Cultural and Ethical Issues of Globalization |
