Get Your BS in Marketing at UT Dallas
With our comprehensive curriculum and flexible degree plans we can help you launch a dynamic career in advertising, brand management, digital marketing, sales, social media, public relations and many other thrilling possibilities.
Start an Application
Major in Marketing and Learn Innovative Business Skills
At the Naveen Jindal School of Management, you gain valuable work experience while you get your degree in marketing.
Our program provides opportunities to study and practice essential marketing skills both in and out of the classroom. JSOM students build their résumés with involvement in:
- Solving problems for local companies through UTDsolv, the capstone senior project.
- Giving back to the community through 100 hours of volunteer service in UTDserv.
- Diverse internships prospects to jump-start a post-graduation career.
Thank you for considering our thriving Bachelor of Science in Marketing program at UT Dallas. To better understand the strength of our curriculum, please schedule a visit with me—your program director.
I would love to provide even more details on how our comprehensive marketing classes and opportunities for experiential learning can set you up for success in business.
Design Your Unique Marketing Degree
The Jindal School’s undergraduate marketing program is built to help students find their ideal role in the marketing field.
JSOM students have the flexibility and freedom to choose from a variety of guided electives, which enables them to create a solid roadmap for their future career paths.
Our program offers students both holistic preparation for the multifaceted marketing industry and targeted training for distinctive types of marketing jobs.
Learn more about the BS Marketing degree planStudent Experiences
Marketing Faculty and Resources Prove to Be Invaluable
Written by Amber Quach
As a graduating marketing senior of the Jindal School of Management, I looked back at my college career and found that the bulk of my time was put toward focusing on my grades and putting my passion into fostering an organization I founded and established on campus, formerly known as UTD VENUS (Victorious Empowerment N (and) United Sisterhood).
Where Creativity and Business Meet
Marketing majors at the Jindal School learn both the essential business practices and creative skills required for great future marketers.
Our marketing program teaches students how to combine professional expertise with their own inspiring ingenuity. This enables them to attain solid business acumen, making them valuable assets to the companies they will join post-graduation. With a BS in Marketing from JSOM, students can practice their creative talents on the job and contribute significant benefits to their future employers.
Marketing classes at JSOM provide students with the opportunity to work hands-on with local businesses and clients, which allows them to practice and sharpen their skills before entering the workforce.
Look at the BS in Marketing program profileStudent Testimonials
Musa Ato, BS’12
Managing Director, Adolfin Group
The UTD Marketing program was my foundation in crafting the League of Rebels brand.
Rebecca Sollars, BS’20
B2B Client Solutions Executive, AT&T
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Christian de Lara, BS’17
Enterprise Business Development Representative, Salesforce
I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand.
Jo-Annie Au, BS’20
Class of 2020
Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Brandon Borick, BS’20
Class of 2020
The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs.
Kyana Shamloo, BS’15
Product Marketing Manager, Freeman Company
I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects.
Matthew Hong, BS’20
Associate I, Analyst Development Program at Liberty Mutual Insurance
The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Tim Nguyen, BS’19
Sales Development Associate, WESCO Distribution
The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path.
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Ana Corona, BS’16
Assistant Brand Marketing Manager, Daltile
I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team.
Varika Pinnam, BS’20
Class of 2020
I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Amber Quach, BS’20
Class of 2020
The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Lauren Sparger, BS’20
Sports Marketing Graduate Program, Red Bull
During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.
Learn From Expert Faculty with Industry Connections
Our marketing professors at JSOM use their expansive knowledge and experience to help students find their own individual career paths.
The Jindal School marketing faculty apply their immense industry expertise both inside the classroom and in individual mentorship of their students. Our professors help students get a realistic picture of the marketing world and guide them to finding their niche in the field.
Meet the Marketing facultyResource Articles
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Bachelor’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective undergraduate student in marketing.
UT Dallas Excels at DECA Conference—With Freshmen Leading the Way
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Student Spotlight: Saher Lakhani
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum
Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she already is working on new ideas.
Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
Mentoring Sparks Undergrad’s Research Efforts
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
Recent Jindal School Graduate Named to Selective Postgraduate Program
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
JSOM Students Bring Home Collegiate World Cup of Sales
Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.
Student Spotlight: Sabrina Castillo
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner
Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.
2019 Scholarship Breakfast: Former Dallas Mayor Emphasizes Need for Education
Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.
Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
Apply for Scholarships
The Jindal School awards scholarships to competitive new incoming students admitted in the fall and spring and current students just prior to each fall.
Ready to start your undergraduate application?
Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.
How to Apply