Frank M. Bass Conference
Frank M. Bass – In Memoriam
As you probably know, Frank passed away on December 1, 2006 after a long illness. While we knew that he was seriously ill, we had hoped that he would live through the conference. The conference is exactly the type of intellectual event that Frank would have enjoyed and favored, and we hope to make it a suitable memorial to him and to his ideas.
For more information on Dr. Bass’s research and career please visit here
The University of Texas at Dallas
March 1—3, 2007
Sponsored by:
- Frank M. Bass Institute for Marketing Science
- INFORMS Society for Marketing Science
- Marketing Science Institute
- School of Management, The University of Texas at Dallas
